Emily Granger - Digital Media

Legal and Regulatory Issues What are the main regulatory bodies in the media sectors?  All media sectors are overseen by organisations that impose a code of conduct to make sure audiences are protected. Most, but not all, of the regulatory bodies are government sponsored, meaning that their rulings are enshrined in law - media producers breaking the rules can be fined for misconduct. The regulatory bodies have the power to instruct producers to change  content to ensure that it follows the agreed rules. Failure to do so could lead to financial penalties or even the media product being banned. Regulatory Bodies: BBFC - British Board of Film Classifications: Film and DVD/Blu Ray - Full Legal powers. IPSO - Independent Press Standards Organisation: Magazines and Newspapers. AFA - Advertising Standards Authority: Full Legal Powers. Ofcom - Office of Communications: Broadcast media (TV and radio) - Full Legal Powers. PEG...

MEDIA RESEARCH PURPOSES Media producers use research to help them find out about the following things: PRODUCT REACH: This is finding out the number of people consuming  media products. This is useful for things like  setting advertising costs as a higher audience reach means companies can charge more to advertises. Organisations that work in this sector are:  Broadcasters Audience Research (BARB) And Radio Joint Audience Research (RAJAR) AUDIENCE FEEDBACK : Media products are keen to engage their audiences to find out how their products are being received. In there digital age this is made easier by the use of social media - particularly Twitter and Facebook. There is also the option to conduct short surveys via SMS or through website pop-ups. One of the key aims of audience feedback for media producers is to try and identify a gap in the market - a space for a product that fulfils audience needs hat have not ...

Question 4 Example: Emily G, Emily F, Rylee 4 (a)  Explain three ways that online technologies that online technologies can be used to enhance traditional advertising methods. You must use real media products/examples to support each of your answers.  Websites can have banners at the side and bottom of the page, an example of this is an advert for "Fantastic Beasts and the Crimes of Grindelwald" on the side of imdb.  YouTube videos can also have adverts before and during the video. An example of this would be an advert for the War of the Worlds musical tour on a video from Carrie Hope Fletcher. Another way is getting people with a social media platform to do a paid promotion. Examples of this is audible sponsering content creator Ally Hills to advertise them on her platform. 4  (b) Identify four distribution channels that are used by media companies to reach audiences iTunes Netflix Steam Spotify