Media Research Purposes



MEDIA RESEARCH PURPOSES

Media producers use research to help them find out about the following things:

PRODUCT REACH: This is finding out the number of people consuming  media products. This is useful for things like  setting advertising costs as a higher audience reach means companies can charge more to advertises.


Organisations that work in this sector are: 

  • Broadcasters Audience Research (BARB) And Radio Joint Audience Research (RAJAR)

AUDIENCE FEEDBACK: Media products are keen to engage their audiences to find out how their products are being received. In there digital age this is made easier by the use of social media - particularly Twitter and Facebook. There is also the option to conduct short surveys via SMS or through website pop-ups.

 One of the key aims of audience feedback for media producers is to try and identify a gap in the market - a space for a product that fulfils audience needs hat have not yet been met.

 COMPETITORS: Media products constantly seek audience options about the products of their direct rivals to see if it can give them ideas about how to compete more effectively. Again, in the digital age this is often done through social media and online surveys.

 Direct competitors are companies that work in the same media sector, often providing the same or similar content e.g BBC and iTV, Sony and Microsoft, Xbox and Playstation, Marvel and DC. 

 MARKET POSSIBILITIES: Based on audience research, media companies can explore additional market possibilities to pursue additional revenue streams. In film, TV and video games one of the common options is to create spin-offs and sequels. These are aimed to engage an existing and potentially bring in new consumers. 

Comments

Post a Comment

Popular posts from this blog

What is Genre?

What is Genre? Research the opinions of genre for the following theorists: John Fiske, Dennis McQuail, Jane Feuer, Daniel Chandler and David Bordwell.  Use this information to answer these questions. 1: What is Genre? John Fiske: Fiske saw genre as 'convenience' for producers and audiences. Dennis McQuail:  "One could... argue that no set of necessary and sufficient conditions can mark off genres from other sorts of groupings in ways that all experts or ordinary film-goers would find acceptable" Daniel Chandler Chandler sees genre as 'too restricting' for instance genres are usually based on a distinctive type of text which classifies different types of media. He states that it is impossible for a piece of media to belong to no genre at all.  Jane Feuer: Feuer has divided way's to categorise genres into three different groups.  Aesthetic: Can organise according to certain sets of characterisations, and so the ov...
Read more

Audience Theory - Uses and Gratifications

Audience Theory - Uses and Gratifications The Uses and Gratifications theory was developed by Bulmer and Katz, it suggests that 'Media users play an active role in choosing and using the media'. Bulmer and Katz believed that user seeks out the media source that best fulfils their needs. (1974) The theory assumes the audience chooses what they want to watch for five different reasons.  Information and Education - The viewer wants to gain information, knowledge and understanding by watching programmes like Documentaries. Entertainment - The viewer watch programmes for the enjoyment of it. Personal Identity - Viewers watch for the recognition of a person or product and role models that reflects similar values to themselves. Integration and Social Interaction - The ability for media products to create a top of conversation. Such as the results of Strictly Come Dancing. Escapism - Computer games and action fil...
Read more