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Key Legal and Regulatory Considerations

Media video script - Key Legal and Regulatory Considerations Hi, so I’m gonna talk to you about some stuff… about Key Legal and Regulatory Considerations… Okay, so number 1. The freedom of information act. The public has the right to access information that is held by public sector organisations. During the research of any media product, such as in the news industry, access to this date can be requested from a variety of sources including public sector organisations using the Freedom of Information Act. Number 2. The intellectual property act. If you have worked to produce a piece of work such as an image, script, article or graphic then it is your intellectual property. If someone wants to use it… they can’t. If you produce the work while working for and organisation, you do not own the intellectual property, the organisation does.  3. GDPR. If you collect data about individuals during the creation of a media products then the Data Protection Act must be adhered...
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Copyright and use of Intellectual Property

In 2014, the Intellectual Property Office (IPO) changed copyright laws to allow parody of material, as long as it does not compete with the original text. The following questions are now asked in cases of copyright: Did the piece of media have copyright attached? Was the copyright holder contacted? If not, did you know how to contact the copyright holder? REVISION TASK: 1. What arguments does Wired use to give its opinions on copyright laws? - Wired said that nearly all of the covers were created by fans out of love and without negatively effecting the market value of the original. They also stated that they think that it is the most popular form of creativity being criminalised.  2. Do you think UGC artists covering songs should be subjected to copyright law? - I don't believe that UGC artists covering songs should be subjected to copyright law, as this is the way that many big artists have started their careers, and by subjecting ...
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Factors when planning a media product :)

Learning Outcomes LO1: Understand the factors that need to be considered during the planning of a media product LO2: Be able to interpret client requirements and target audience considerations LO3: Be able to plan the pre-production of a media production LO4 Be able to create and evaluate pre-production documents for  a new media products What are the key factors that need to be considered when planning a media products? Planning Factors:  What elements and factors need to be considered when planning a media production?  - Casting - Target Audience - Purpose - Legal  - Regulatory - Script - Locations  - Equipment - Ethics - Time - Money  Can you work together to decide upon group headings for these elements? - Purpose: Entertainment/Information/Promotion - Audience - Logistics: Financial/Time/Personnel (Cast and Crew)/Location/Resources/Facilities/Ethics/Regulation/Legal Issues ...
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Legal and Regulatory Issues

Legal and Regulatory Issues What are the main regulatory bodies in the media sectors?  All media sectors are overseen by organisations that impose a code of conduct to make sure audiences are protected. Most, but not all, of the regulatory bodies are government sponsored, meaning that their rulings are enshrined in law - media producers breaking the rules can be fined for misconduct. The regulatory bodies have the power to instruct producers to change  content to ensure that it follows the agreed rules. Failure to do so could lead to financial penalties or even the media product being banned. Regulatory Bodies: BBFC - British Board of Film Classifications: Film and DVD/Blu Ray - Full Legal powers. IPSO - Independent Press Standards Organisation: Magazines and Newspapers. AFA - Advertising Standards Authority: Full Legal Powers. Ofcom - Office of Communications: Broadcast media (TV and radio) - Full Legal Powers. PEG...
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Media Research Purposes

MEDIA RESEARCH PURPOSES Media producers use research to help them find out about the following things: PRODUCT REACH: This is finding out the number of people consuming  media products. This is useful for things like  setting advertising costs as a higher audience reach means companies can charge more to advertises. Organisations that work in this sector are:  Broadcasters Audience Research (BARB) And Radio Joint Audience Research (RAJAR) AUDIENCE FEEDBACK : Media products are keen to engage their audiences to find out how their products are being received. In there digital age this is made easier by the use of social media - particularly Twitter and Facebook. There is also the option to conduct short surveys via SMS or through website pop-ups. One of the key aims of audience feedback for media producers is to try and identify a gap in the market - a space for a product that fulfils audience needs hat have not ...
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Question 4 Example

Question 4 Example: Emily G, Emily F, Rylee 4 (a)  Explain three ways that online technologies that online technologies can be used to enhance traditional advertising methods. You must use real media products/examples to support each of your answers.  Websites can have banners at the side and bottom of the page, an example of this is an advert for "Fantastic Beasts and the Crimes of Grindelwald" on the side of imdb.  YouTube videos can also have adverts before and during the video. An example of this would be an advert for the War of the Worlds musical tour on a video from Carrie Hope Fletcher. Another way is getting people with a social media platform to do a paid promotion. Examples of this is audible sponsering content creator Ally Hills to advertise them on her platform. 4  (b) Identify four distribution channels that are used by media companies to reach audiences iTunes Netflix Steam Spotify
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Impacts of Media Products

Impacts of media products on their audiences. What is meant by the media effects Debate?  Can you provide details of media based moral panics? Classification Issues. Violent Content Films Heathers (15) Deadpool (15) OITNB (15) 13 Reasons Why (18) Hot Fuzz (15) Dangerous Behaviour Discrimination  Drugs Language  Nudity Sex Sexual Violence Sexual Threat Threat and Horror Violence Media Effects Debate For as long as there have been media products, there have been people concerned with the effect that they have on their audience.  This debate is rarely focused on any potential positive effects and is often focused on a perceived negative effect on the audience's attitudes and behaviour - particularly children. These discussions are based upon a passive audience theory that Hypodermic Syringe Theory  This theory was first discussed in the 1930's (Particularly with the rise of Hitler and the third reich) and built...
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