Media Research Purposes
MEDIA RESEARCH PURPOSES Media producers use research to help them find out about the following things: PRODUCT REACH: This is finding out the number of people consuming media products. This is useful for things like setting advertising costs as a higher audience reach means companies can charge more to advertises. Organisations that work in this sector are: Broadcasters Audience Research (BARB) And Radio Joint Audience Research (RAJAR) AUDIENCE FEEDBACK : Media products are keen to engage their audiences to find out how their products are being received. In there digital age this is made easier by the use of social media - particularly Twitter and Facebook. There is also the option to conduct short surveys via SMS or through website pop-ups. One of the key aims of audience feedback for media producers is to try and identify a gap in the market - a space for a product that fulfils audience needs hat have not ...
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